Each of the nine Mega Camp Mastermind panelists at our Post Mega Camp rally came around to the same major takeaways of what they needed to work on to improve their business: time blocking. Lead generation, following the KW model, and coaching with also among the most popular topics discussed, but it all came back around to time blocking.
Gary Keller was right on when he said, "If it's not on your schedule, it does not exist." Planning, prioritizing, and being held accountable for the tasks you need to accomplish is crucial to the success of your business. By blocking your time and following the schedule you set for yourself, you will develop habits you need to reach your goals.One tip that Patrick Coen picked up was to do the most important tasks first thing in the morning, when you're the most alert and efficient. Juli Clifford also noted that she now only has certain time slots available to meet with clients. "I need to treat my business as a business" she says.
One major "Aha" from Mega Camp was the realization that everyone, even Bill Gates, has 24 hours in a day. People are successful because of how they use those 86,400 seconds. As Tim Crews said, "The panelists aren't smarter or better than me, they're just consistently doing it." Our Agent Panel all emphasized that in order to lead generate, they needed to fully commit. Scheduling your time is a great place to start, but you also need to take the next step and follow the systems you have in place.
The need for accountability brought about a discussion on coaching. Many of the panelists talked about their experience with coaching, while Mega Camp encouraged others to sign up. Panelist Susan Cook's coach told her, "You are a successful agent, but you are not living up to your potential," very strong words, and in Susan's case, exactly what she needed to hear. Mastery Coaching is successful because your coach knows your goals and holds you accountable weekly for taking action to reach those goals. However, don't expect coaching to be easy, it takes hard work to improve your business. "Your coach will break you down, I've had many heated discussions with my coach" said co-team leader George Mrad, "But that's what they're there for, to make you think, and make you better." For more information on the coaching options available, visit www.mapscoaching.kw.com.
There were also several "Tips & Tricks" picked up during the week-long Mega Camp:
- There are hundreds of (free!) videos available online at KWU (www.agentmountain.com). As Susan Cook put it, "We all have 15 minutes a day to sit down and learn something!)
- Follow the KW Models, There is a reason that they are in place- THEY WORK! Stick to the model and don't over think it.
- Maintain personal contact with your clients, do not let technology overtake your personality
- Track every dollar you are spending and where it is going. The fastest way to increase your income is to cut superfluous spending
- Use your iPad to add value: allow clients to interact with your listing presentation and see all the tools you will use to market their property
- 60% of buyers want to see a picture of the backyard before they see the kitchen! Make the front of the house your first picture and the backyard the second!
- To convert your internet leads, use short direct e-mails. Also use the home address and where you got the lead from in your subject line. Ex: Zillow- 123 Street
- 75% of all mobile traffic is video-based. Fire up your YouTube Channel!
- TIME BLOCK!
As one of our panelist said, "I've been in the business, but I have never been working on the business." It doesn't matter if you've been in Real Estate for 20 years or 20 minutes, you can grow your business and make it more successful!
Thank you very much to our discussion moderator George Mrad and Mastermind Panelists: Sheila DosSantos, Jennifer Pogoda, Teresa Darnell, Tim Crews, Susan Cook, Nikki Johnson, Patrick Coen, Juli Clifford, and Jeanne Little. We appreciate you taking the time to share all that you learned with us.